Racer-verse: Powering through the live-action racing universe is Acura’s new ARX-06 electrified race car that debuts in competition later this month at the 24 Hours of Daytona.Anime-verse: Acura’s favorite anime racing hero, Chiaki, and the 2024 Integra Type S charge up a snowy Pikes Peak Hill Climb.Lunar-verse: The 2023 RDX prepares for launch.Joneses-verse: The 2023 MDX Type S accelerates through a world of similarity – it is so much more than keeping up with the Joneses.Future-verse: The 2023 TLX Type S and the all-new, next-gen 2023 Integra compact sport sedan challenge a hyper-futuristic tech world.Here's Acura's quick map of the kaleidoscopic cosmic terrain traversing six worlds: Same Energy," the Japanese luxury brand takes viewers on a tour of "the Acura multiverse" of Type S models set to the soundtrack of Motlëy Cruë's "Live Wire" from 1982.Īs with anything set to a Motlëy Cruë song, the video is wall-to-wall fever. As part of a multi-platform ad campaign called "New World. A year on, Acura is presenting sponsor and official vehicle at Sundance for the 13th year in a row, so Chiaki's back with new friends and a new ride. The mini films were a celebration of the Sundance Film Festival in Park City, Utah, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra. A year ago, Acura introduced the world to a new anime car-racing protagonist named Chiaki who featured in a series of shorts called Chiaki's Journey.
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